The Art of Fabric Longevity

Ever wondered why some garments look aged after just two washes? Often, the culprit isn’t the fabric itself, but how we treat it. High-temperature cycles and over-drying are the primary enemies of textile fibers. To maintain elasticity and original color vibrancy, the secret lies in cold washing, using pH-neutral detergents, and air-drying—ideally in the shade to prevent yellowing. A little extra care today ensures your favorite pieces remain staples in your closet for years to come.